On Monday night I was lucky enough to be invited to the Den at The Ivy to celebrate the Drambuie launch for its Drambuie 15 and The Royal Legacy of 1745 into the Australian market this March.
The Den in The Ivy provided the perfect back drop for the event. The Den is an opulent space with Laura Ashley-style furnishings and a mish-mash of style and glamour that epitomises art deco design and comfortable surroundings. It is frequented by the cool crowd, which I find can be a little off-putting (Nothing makes me madder than a pretentious person that thinks they’re a cut above) however on this occasion I didn’t have to worry!
Drambuie 15 and The Royal Legacy of 1745 have been launched as the brand moves towards creating a complete product offering. With Drambuie Original being re-invented in 2009, and pitched towards a younger audience, Drambuie 15 and The Royal Legacy of 1745 have been created to appeal to the astute Drambuie loyalist, liqueur connoisseurs and malt whisky experimenters.
These products complete the Drambuie range and give Drambuie a product portfolio that covers all discerning drinkers.
About the products:
Drambuie 15 is a whisky connoisseur’s expression of Drambuie; made with a selection of 15 year old Speyside malt whiskies and infused with Drambuie’s secret recipe of herbs, spices and heather honey it’s perfect for sipping and savouring either neat or over ice.
The Royal Legacy of 1745 is the world’s finest cask infused malt whisky liqueur. Presented in an embossed decanter, crowned with a weighty cork stopper, The Royal Legacy of 1745 evokes the luxury and indulgence of a bygone regal age. Each bottle is individually hand signed, numbered by a master distiller and presented in a stylish presentation box. A total of 2,250 bottles have been made worldwide with only 500 available for sale in Australia.
Drambuie Senior Brand Manager Matt Thurlow says “the launch of Drambuie 15 and The Royal Legacy of 1745 into the Australian market has been made possible thanks to the successful repositioning of the core brand in recent years. Drambuie 15 and The Royal Legacy of 1745 are an integral part of Drambuie’s new family and show the craftsmanship and heritage of the brand.”
Drambuie 15 will have a RRP price of $84.99 for 700ml and will be available through bottle shops nationally.
The Royal Legacy of 1745 will have a RRP price of $199.99 for 700ml and will be sold in travel retail stores and selected liquor merchants.
DRAMBUIE was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland. It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices – a recipe kept secret since 1745. From the Gaelic “an dram buidheach” – the drink that satisfies – DRAMBUIE is enjoyed by those who appreciate its timeless, yet distinctive taste. DRAMBUIE can be served on the rocks, in classic cocktails such as the Rusty Nail, or more contemporary long drinks such as the DRAMBUIE Libertine and the DRAMBUIE Ginger Beer. For more information, visit www.drambuie.com