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art, Fashion, Festivals, May, The Rocks

Day 2 – Mercedes-Benz Fashion Week Australia

Daily 2 of Mercedes-Benz Fashion Week Australia is officially over and I have a sneak look at the highlights and fave looks from today for you. Tomorrow Sydney Social 101’s roving fashion reporter Jennifer Fletcher will be on site reporting live on key trends from the shows.

In the meantime, here’s Day 2 in a nutshell:

Zimmermann- Officially opened day two Mercedes-Benz Fashion Week Australia offsite.


Zimmermann showed its Spring Summer 2012/2013 Collection, Clique Clique, in the industrial space of Kosleka. The collection has been inspired by the idea of a small group of young, independent renegade women. Clique Clique reflects their strong and unafraid attitude, however still feminine. Designer Nikki Zimmermann combined both feminine and urban aspects, with the result- an impeccable moment between powerful and pretty.


Michael Lo Sordo- Show appeared offsite at the restaurant The Apollo


Michael Lo Sordo’s Spring/Summer 2012/13 reflects an obsession with tailoring with a focus juxtaposing sheer with opaque inspired prints. The collections dips into the futurists- fashion archive, Lo Sordo has played on silhouettes to embody this message in his garments. Three key prints, designed in collaboration with Lyndall Frollano, weave throughout the collection. Filled with lush florals, ecto skeletons and serpentine shadows, he digitally printed material has hen been draped onto garments to highlight the feminine form and the tenacity within.

Johanna Johnson- The highly anticipated 2012’s Mercedes-Benz Presents show. The favoured designer to global celebrities, presented the collection in the tent,attracting a very strong crowd.

Due to Johnson’s ever increasing popularity in Hollywood, she has a strong focus on red carpet gowns, specialising in garments with sophisticated style, photo-moment glamour and timeless appeal. Dressing everyone from Christina Hendricks to Marissa Miller to Kim Kardashian, the highly anticipated show is sure to be a highlight of the week. A strong front row included Candice Lake, Kylie Bax, Nikki Phillips, Kate Waterhouse, Glenn and Sara Leonardi McGrath.

Jayson Brunsdon- hosted a visual spectacular in this theatrical presentation in The Box, creative Director Alex Zabotto Bentley designed the shows.

The Jayson Brunsdon collection, presented by Myer showcased the Spring Summer 2012 Collection, “The Lady is a Tramp”. It was a theatrical visual presentation designed by creative director Creative Director Alex Zabotto Bentley. The steamy, sultry summer collection is about the loss of control, falling in love, romance, passion and sensuality.

According to Brunsdon, guests saw a collection infused with a dose of Madonna, Marilyn and a dash of the tawdry romance of Blanch Dubois in “a streetcar named desire”. Guests saw an impressive front row including Jennifer Hawkins, Lauren Phillips, David Campbell, Laura Dundovic, Jesinta Campbell, Lara Bingle and Erika Heynatz.

Bowie- Bidded farewell day two of Mercedes-Benz Fashion Week Australia onsite in The Theatre.


Bowie 2011 Collection

Inspired by the colour white- the highest layer of an Aura- the 2012 BOWIE collection displays variations on a theme of purity. Ranging from white through to silver and pale gold, he dresses offer a visual softness and lightness of touch. Balancing the brightness of while throughout he entire collection is the shades of shimmering black. Featuring delicate lace creations alongside contrasting structures bodices, the collection creates a force doled overflowing with unique signature details from designer Bowie Wong.

The glamour of each dress in the collection lies in its mystery. Sequins and half hidden and sheer fabric suggest the suggesting he sensual elegance of an independent woman, while carefully placed feathered butterflies and hand-stitched swirls of fabric evoke the fantasy of creative ideas.

Celebrities spotted onsite- Whitney Port, Rachael Taylor, Lara Bingle, Charlotte Dawson, Natalie Gruzlewski, Terry Biviano, Erika Heynatz, April Rose Pengilly, Nikki Phillips, Lynette Bolton, Maude Garret, Zoe Balbi, Michelle Bridges, Julia Morris, Laura Dundovic, Deborah Huton, Jodi Gordon, Magdalena Roze, Alexandra Richards, Sarah Blasko, Anthony Minichiello, and Gracie Otto.

About sydneysocial

One twenty-something year old girl who has been living in Australia since Jan 2009.


4 thoughts on “Day 2 – Mercedes-Benz Fashion Week Australia

  1. Wow. These pictures are amazing. I especially like the Bowie Collection ^^

    Posted by Beibei Wu | May 1, 2012, 1:13 pm
    • -“Can’t believe I have fahison taste similar to yours!!! HAHAHA Pareho tayo ng level? LOL… seriously, love love love this outfit, a little casual but still got attitude. You are a rocking princess!”

      Posted by Yang | May 26, 2012, 5:36 am
  2. just stumbled upon your blog and wanted to say that i have really enjoyed reading your blog posts. any way i’ll be subscribing to your feed and i hope you post again soon

    Posted by Dagny Houdek | May 24, 2012, 12:07 pm
  3. -“Oh nooo I can’t believe I didn’t reigcnose you at the Blogger-meet up 😦 Would have been really nice to chat with some REAL succesfull bloggers! Esfcecially since your international I kinda think german bloggers don’t quite get the sense of it yet ;)Anyway, I really like(d) your sunglasses!!xoxo,”

    Posted by Jefferson | May 25, 2012, 9:04 pm

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