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Take a Front Row Seat for Vivid Sydney with Intel

Intel Australia is giving festival-goers a chance to bag a front row seat to take in the spectacular interactive light artworks of Vivid Sydney every weekend from 27 May – 11 June.

The Intel Lookout Lounge will allow families and festival-goers to escape the winter chill with heaters, blankets and cups of hot chocolate whilst viewing the world-first light and music collaboration on the Museum of Contemporary Art (MCA).

Perched by the water at East Circular Quay (outside of Dendy Cinemas), the lounge will be free and open to the public from 6-8pm every Friday, Saturday and Sunday night during Vivid Sydney.

“With blankets and binoculars available for every guest to use, the lounge will truly be the best seat in the house to take in the stunning sights of Vivid Sydney, and a perfect vantage point to view the MCA installation,” said Claudine Pache, Intel’s Digital Marketing Manager

Visitors can get priority access to the lounge by showing they’re an Intel Facebook fan.

The Intel Lookout Lounge is just one way that Intel – the presenting partner of Vivid Sydney 2012 – will make people’s world more Vivid during this year’s festival.

Intel’s Director of Creative Innovation, is participating in the interactive light and music collaboration on the façade of the refurbished MCA, created by Sydney digital arts company Spinifex using technology powered by the Intel 3rd Generation processor family

Billed as a world first, the installation will allow festival-goers to literally ‘play the building’ via a purpose-built interface that interacts with’s music and the projections of renowned Sydney artist Justene Williams.

A free photo booth will also be situated outside the MCA during Vivid, allowing festival-goers to have a personalised photo of themselves taken to share instantly with friends and family through Facebook and Twitter.

Using a dazzling backdrop based on the MCA projections, the Intel-sponsored Polite in Public photo booth will be operating from 6-11pm each night throughout the festival.

US based Australian anthropologist, author and Intel Fellow, Genevieve Bell is also headed to Sydney to take part in Vivid Ideas, an 18-day program of discussion, debate and workshops featuring creative industry leaders and emerging talents.

Bell will join sci-fi author and co-founder of, Cory Doctorow for a conversation exploring the future of culture, behavior and technology, and why sharing and copying maters to makers, at the Vivid Ideas Exchange on 1 June.

Finally, Intel has teamed up with to present the 2012 Ultrabook Blogster Awards, a search for Australia’s best blogs across music, fashion, food, media, technology, design and photography.

Category winners and the overall 2012 Intel Blogger of the Year will be announced as part of the closing night of Vivid Ideas at the MCA on 8 June (which Sydney Social 101 has entered!).

“Intel is committed to empowering the creative industries with technological advancements and innovation and we see the Vivid Sydney partnership as a natural extension of this commitment. Through the festival we hope to show the amazing things that can be created and achieved with technology,” said Kate Burleigh, Intel Australia’s General Manager.

The full Vivid Sydney program is available at

David Clare, First light photography

About sydneysocial

One twenty-something year old girl who has been living in Australia since Jan 2009.


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