Vogue Australia’s highly successful shopping night returns today
Vogue Online Shopping Night (VOSN) returns today!! Celebrating the best of shopping online, VOSN gives retailers a proven platform from which to tap into Vogue Australia’s vast community of fashion lovers and in doing so, drive online retail sales during the busy mid-year sales period.
“The two Vogue Online Shopping Nights held last year were an unprecedented success with participating retailers reporting a huge spike in daily online sales. Using the Vogue brand as a launching pad to drive unique retail offers for our highly engaged consumers, we are delighted to once again support fashion brands and shopping destinations by hosting Australia’s biggest online shopping event. It’s such an exciting initiative and this event will be bigger and better than ever before,” said Ms Sheffield.
Vogue Australia Editor-In-Chief, Edwina McCann said: “Vogue Online Shopping Night is a unique opportunity for our consumers to shop directly from their favourite brands and Australian designers, while taking advantage of some incredible discounts and special offers which are exclusive to our event and available for one night only. I am thrilled to be able to join so many designers and taste makers at the VOSN hub on the night and excited that this fun event will be my first chance to talk directly with Vogue’s fashion fabulous audience on the @vogueoz twitter account.”
Over 100 brands and shopping sites are participatoing in the event. Mercedes Benz Australia joins Vogue Online Shopping Night as the supporting partner and PayPal will be offering two $3000 cash prizes to spend during Vogue’s Online Shopping Night.
For the first time, Vogue Australia is teaming up with premier digital music service, Rdio to give consumers an additional element to complete the perfect night in shopping, music. Everyone who registers at vogue.com.au to participate in Vogue Online Shopping Night will receive a month-long unlimited subscription to Rdio.
The Vogue Online Shopping Night event hub will see the Vogue Australia team join some of Australia’s leading designers who will be broadcasting live, through vogue.com.au and our social channels the exciting online discussion about VOSN’s limited time offers, special deals and gifts with purchases.
100 brands and shopping sites took part in the Vogue Christmas Online Shopping Night last November. During the one day event the Vogue Online Shopping Night portal received over 61,000 unique browsers generating 300,000 page impressions. VOSN was also the third top trending topic on Twitter in Australia throughout the night.
A full list of retailers and brands involved in Vogue Online Shopping Night is available at vogue.com.au and keep checking in for the incredible discounts, exclusive offers, special guests, styling advice, limited edition pieces, competitions and regular updates on the night.