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art, August, Fashion, Festivals, General

Mercedes-Benz Fashion Festival Sydney – Swimwear HOT off the runway from Miami


The Best of Mercedes-Benz Fashion Week Swim has been added to the schedule for Mercedes-Benz Fashion Festival Sydney, 21st – 25th August at Sydney’s Town Hall.


The collection show will present the hottest trends straight from the Miami runway, where the biggest names in Australian swimwear will showcase the key pieces from their latest collections. This fast paced mash-up hits the runway with a sea of Spring/Summer swimwear essential for the warmer months.


After the success of their Mercedes-Benz Fashion Week Australia shows, Suboo and Kooey Australia made their way to the beaches of Miami, along with White Sands and Lisa Blue, to show the US market how to heat up the runway with the hottest swimwear models from across the globe.

Get ready for this sizzling trends show, held on Wednesday 22 August at 12.30pm, to take you away from winter and right into summer, armed with a front row seat for the best of the best swimwear essentials for bikini season.




MERCEDES-BENZ FASHION WEEK AUSTRALIA TRENDS – Repeated nightly – 8.30pm. Experience the front row view of the hottest trends from Mercedes-Benz Fashion Week Australia Spring/Summer 2012/13, featuring key pieces from a mix of Australian designers, styled into inspiring trend sections by leading Australian stylist, Kelvin Harries. Highlighting the very latest collections from leading designers such as Ksubi, Lisa Ho, Akira, Alice McCall, Camilla, Jayson Brunsdon, Kirrily Johnston and many more – see the looks as they land in store.


BENDONLINGERIE.COM RUNWAY SHOW – Tuesday 21 August – 6.00pm. Opening night show will feature Jennifer Hawkins on the runway as world leading intimate apparel brand Bendon Lingerie showcase the Spring/Summer 2012/13 collections from their top brands, including Elle Macpherson Intimates, Pleasure State, Lovable, Evollove, Bendon and more.


BEST OF MERCEDES-BENZ FASHION WEEK SWIM – Wednesday 22 August – 12.30pm. The hottest show on the schedule, featuring the best Aussie swimwear labels on our gorgeous homegrown models, in a fast paced mash-up straight from Mercedes-Benz Fashion Week Miami. A sea of Spring/Summer swimwear essentials from Lisa Blue, Kooey Australia, White Sands and Suboo will hit the runway in this sizzling collection show.


OROTON SPRING/SUMMER 2012/13 READY TO WEAR COLLECTION – Thursday 23 August – 12.30pm. Australia’s leading luxury accessories label Oroton will present its first ready to wear collection with the latest Spring/Summer apparel and accessories. Discover how the timeless design and quality that you have come to love in Oroton accessories translates into this debut apparel collection.


MYER RUNWAY SHOW – Thursday 23 August – 6.00pm. Mid-week, Jennifer Hawkins and Kris Smith will take to the Myer runway to showcase the latest summer trends, inspired by the rich culture and colourful landscapes of South Africa, from their exclusive Australian designers, including sass&bide, Aurelio Costarella, Ellery, Arthur Galan AG, Wayne Cooper, Karen Walker and more.


SPORTSCRAFT SPRING/SUMMER 2012 RUNWAY SHOW – Friday 24 August – 12.30pm. Sportscraft will bring you a spectrum of colour illuminated against a multitude of prints and patterns, with the latest in laid back summer trends. The Spring/Summer collection will take you on a journey covering all occasions, from a relaxed day at the beach to sophisticated evening attire, showcasing this season’s most prominent trends.


COTTON ON AND CO. BY COTTON ON RUNWAY SHOW – Friday 24 August – 6.00pm. Dedicated to the ever-evolving sense of style in the world of fashion, Cotton On will show their new Spring/Summer 2012/13 collection, featuring this season’s must have pastel shades, metallics, chambray denim and punchy neon brights. Their online exclusive label, CO. by Cotton On, will showcase their latest range inspired by international catwalks.


MERCEDES-BENZ FASHION WEEK AUSTRALIA REVIEW PRESENTED BY MARIE CLAIRE – Friday 24 August – 8.30pm. Experience the front row view of the hottest trends from Mercedes-Benz Fashion Week Australia Spring/Summer 2012/13, exclusively presented by Jackie Frank and the Marie Claire fashion team. Featuring their hottest picks from the Spring/Summer season this one-night-only show even has Whitney Port securing herself a front row seat.


WHITNEY EVE & WE BY WHITNEY EVE RUNWAY SHOW – Saturday 25 August – 6.00pm. Launching her two signature fashion lines, Whitney Eve and WE by Whitney Eve, Port is further cementing her place within the Australian fashion industry. The collection is influenced from her Los Angeles upbringing and time spent in NYC, bringing it that relaxed Californian style combined with an edginess inspired from the streets of Manhattan.



Each ticket includes access to the Festival Hub, with its buzzing after-party atmosphere where you will find endless self styling sessions, beauty consultations, competitions, photo shoots and so much more, all while mingling with the fashion elite. The Festival Hub will become your destination for celebrating all that Mercedes-Benz Fashion Festival Sydney has to offer in fashion, beauty and culture.


Stop by Maybelline NY’s Touch-Up Bar to see all the latest beauty looks, trends and this season’s must-have products from their makeup team. While Redken 5th Avenue NYC will provide guests with one-on-one hair consultations and goodie bags, tailored to your specific hair needs. Don’t forget to embrace your inner Lara Stone and be photographed next to the brand new Mercedes-Benz SL Roadster! Or show off your smile with the help of HP and Intel.


VIP ticket holders will have access to the exclusive Mercedes-Benz Star Lounge, complete with complimentary canapés and the Peroni Bar where Tempus Two wines, Peroni and Acqua Panna will keep you hydrated.




Be front row and fabulous at Mercedes-Benz Fashion Festival Sydney and see the latest trends from upcoming Spring/Summer collections on the runway at they hit stores in Australia.


Get your ‘Fashion Fix’ for as little as $35, for a seat in the collection show of your choice and a ticket to the post-show after party in the Festival Hub. Premium ticket packages include the works, with premium seating, backstage tour, Mercedes-Benz Star Lounge access, canapés, Tempus Two wines, Peroni, and a gift bag. PLUS the gorgeous Acqua Panna Ambassadors and Sanpellegrino Boys will be serving beverages to the front rows.


This year will see some of our best Australian brands and retailers featuring their seasonal collections, from
21st – 25th August at Sydney’s Town Hall, so you can be inspired by the upcoming summer trends and head in store post-show to shop your new must-haves for the season.


The hottest fashion tickets in town this August are available through Ticketek!



Mercedes Benz Fashion Festival Sydney is proudly supported by Mercedes-Benz, City of Sydney, Maybelline NY, DHL, HP, Redken 5th Avenue NYC, EYE, Channel 7, The Daily Telegraph and product partners Acqua Panna, Peroni and Tempus Two. It is an initiative of IMG Fashion and is a consumer focused fashion event produced by the same professional team of experts responsible for the world-renowned industry event Mercedes-Benz Fashion Week Australia.


For all the latest of the festival: Join us on Facebook  Follow us on Twitter

About sydneysocial

One twenty-something year old girl who has been living in Australia since Jan 2009.


One thought on “Mercedes-Benz Fashion Festival Sydney – Swimwear HOT off the runway from Miami

  1. Swimwear Currently, there are endless swimwear options and one of the safest ways is to purchase them from online stores in Australia. Online Swimwear shopping is one of the easiest ways to purchase these products while sitting at home. One can search for the perfect piece of swimwear throughout the day. If an individual don’t like the material on a swimwear website he/she can move on to some new online store with no compulsion at any point of time. Apart from this, one can skip the disgust of asking the vendor for larger sizes when shopping online. He/she just have to select the preferred swimwear and place an order at Ph: (07) 5596 2856 Ph: (07) 5596 1837. There are innumerable websites advertising an immense range of swimwear in many patterns and colors. All one has to do is to search for the premium websites which have a customer-friendly staff which can answer and clear all the doubts regarding the products.

    Posted by Swimwear | September 4, 2012, 8:48 am

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