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ATTITUDE FOR HAIR – Taft FULL ON launches new female range


On Saturday I was invited to the Taft FULL ON Style Bar, to celebrate the introduction of its first tailor-made range for women, designed to create statement styles that make hair styling fun.


The Taft FULL ON Style Bar was located at fashion hotspot, The Grand Social (think stylist boudoir and escape from the city!). Members of the public dropped in for express hair styling and fashion tips from Fashion TV presenter, Amber Renae.  Amber told me that  I have summer tones, which is nice as I like all things summer! (I just wish it would hurry up, ha!)

I was introduced to the new range brings, which high quality styling at an affordable price and pretty funky packaging, somewhat reminiscent of another fave of mine: Bed Head.

I was pleased to see that the unique Taft FULL ON Female formula really did bring a high-performance hold that lasts, without any stickiness or residue (which I hate), so that styles stay fresh and position perfect from day to night.


The new range includes:

Taft FULL ON Freeze It Fixing Hairspray

RRP: $5.99

Lasting up to 48 hours, Taft FULL ON Fixing Hairspray freezes styles in place without stickiness or residue and can be easily brushed out.

Taft FULL ON Booster Volume Mousse

RRP: $5.99

Taft Full On Booster Volume Mousse creates visible volume and body, even for the finest of hair. Without stickiness or residue, it provides a strong hold that can be brushed out.

Taft FULL ON Guardian Angel Straightening Iron Spray

RRP: $6.99

Taft FULL ON Guardian Angel Straightening Iron Spray offers up to 220C heat protection, protecting hair against the damaging effects of heat styling and providing a glossy finish to any look.

Taft FULL ON Smooth Operator Anti-Frizz Lotion

RRP: $6.99

Taft Full ON Smooth Operator Anti-Frizz Lotion shapes, smooths and controls fly-away hairs, whilst protecting hair against damage from heat styling and UV rays.


For pictures of the event and hair styling suggestions, head to or


For stockist details and product information, please contact the Taft FULL ON Advice Line 1800 022 219 or visit us at

About sydneysocial

One twenty-something year old girl who has been living in Australia since Jan 2009.


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