Last Thursday night marked an exciting launch since Red Bull first arrived in Australia, revealing Red Bull’s new Special Edition drinks. The perfect way to kick off Spring, the new flavours of Cranberry, Blueberry and Lime was brought to life on the night at the trendy Neild Avenue in Paddington, which happens to be round the corner from where I live and one of my fave new haunts!
The launch of the Special Editions takes off with a unique collaboration pairing Australia’s best creative exports with its leading energetic athletes. Red Bull Australia revealed the result of three collaborations between Socceroos Tim Cahill, World Pro Surfer Sally Fitzgibbons and FMX motocross daredevil Robbie Maddison via 3 short films.
Red Bull Marketing Director Jason Sargent welcomed guests and introduced the three collaborations. First video up, Australian Soccer Star and Red Bull NYC Player Tim Cahill was tagged on the NY Red Bull Arena’s as a football superhero by Lister who’s also Neild Ave resident artist which was. Second video projected was Red Bull’s Motocross Daredevil Robbie Maddison was animated by NY based Australian cult animator Darcel Disappoints creator Craig Redman, illustrating Robbie facing an impossible challenge, more complex than his New Year’s Eve Arc de Triomph jump in Las Vegas.
Bringing all the collaborations to life, there was a 2m tall cylindrical replica Red Bull can filled with bubbling water displayed at the window with a dancer in a wetsuit keeping the crowd and passersby entertained. The room was dressed with projections of the three films, a life size caricature of the animated Robbie Maddison and Lister’s artwork was displayed throughout the venue as a resident artist.
The night culminated with all guests putting on their 3D glasses to watch the 3D short film directed by Storm Surfers’ Justin McMillan as Red Bull debut the film featuring Pro World surfer Sally Fitzgibbons as Aqua Girl who lives in an energy hub underwater.
Modular DJs Cassian were on the decks kicking the party into overdrive and Dan Single closed off the night with some heavy beats.
The room was filled with Sydney’s cool kids, hipster, Red Bull athletes such as SALLY FITZGIBBONS, JULIAN WILSON, JUSTIN McMILLAN, ANTHONY LISTER, MATT POOLE, NACHO POP, ELLYSE PERRY, DAN SINGLE, DANNY CLAYTON AND MAUDE GARRETT.
Red Bull Special Editions are available throughout Australia now!