SHAKE UP ANY LOOK WITH NEW FOAM COLOUR FROM SCHWARZKOPF
– Schwarzkopf Launches Live Shake It Up Colour Foam –
Sydney Social 101 was invited to attend the launch event to celebrate Schwarzkopf’s brand new product at Gastro park in Potts Point. Schwarzkopf is shaking up the permanent hair colour category, launching a new and exciting range – Schwarzkopf Live Shake It Up Colour Foam – an easy-to-use foam for long lasting, beautiful hair colour.
Sydney Social 101 was joined by the beauty media elite to celebrate the launch over venison, scallops and other wonderful canapés, along with cocktails that were to ‘dye’ for! In addition, Schwarzkopf’s ambassador, Jesinta Campbell was present to talk about the product and chat with attendees!
There was also a fun photo booth, which I’m noticing at a lot of events recently, that enabled my friend and I to play silly behind the curtain – fun!
This innovative new product puts the enjoyment back in to hair colour – simply add the developer lotion, followed by the colour powder to the shaker cup and shake it up! By shaking together 40 times the ingredients instantly combine to create a non-drip foam formula, which can be applied to the hair just like shampoo. The ‘Shake it up’ theme was consistent throughout the event, with the cocktails and even the dessert!
Schwarzkopf Live Shake It Up Colour Foam is also enriched with strawberry extract, so the colour comes with a fresh fruity fragrance, creating long lasting fabulous colour that smells terrific too.
After colouring, the caring Shine Conditioner is applied, which includes a strengthening complex and leaves the hair soft and silky – for rich colour that’s packed with glossy shine.
Schwarzkopf Live Shake It Up Colour Foam comes in 12 trendy shades, from classic colours such as Dark Toffee Swirl to Cranberry Kick and Blueberry Crush – dazzling colours for the more daring.