Last night TOPSHOP TOPMAN opened the doors at the new store, located in Sydney’s historic Gowings Building to a flurry of excited, screaming fashionistas who just couldn’t wait to get their Brit-Fash fix.
This store boasts the same selection of trend-driven pieces, specialised collaborations, and bespoke services that both brands have become internationally known for. As British High-Street style champions, TOPSHOP TOPMAN remain a favourite amongst the fashion set, and TOPSHOP TOPMAN are the only fast fashion brand to regularly show collections at London Fashion Week, setting seasonal fashion trends. Hailing from the UK, I can understand why Aussies are keen to welcome international brands to the high street here!
The opening night saw guests treated to a preview of the collection, beverages and yummy canapés by Matt Moran!
Guests included Ruby Rose, Kate Peck, The Veronicas, Brian McFadden and Vogue Williams and many, many other Sydney VIPs.
“We are very excited about the launch of TOPSHOP Sydney, a city known for its trend-setting & fashion conscious crowds. I feel confident the TOPSHOP aesthetic will strike a cord with the effortlessly chic Sydney market and build on the phenomenal success of our Melbourne flagship store. Sydney insiders will be able to embrace our free Personal Shopping service and the very best of our collections in a dynamic new space.” says Mary Homer, Managing Director for TOPSHOP.
“After the great response within the Melbourne market we are excited to see the second Australian store open in the vibrant and cosmopolitan city of Sydney and can’t wait to see the customer reaction to the product collections. I am also happy to announce that TOPMAN – Sydney will further roll-out our complimentary Personal Shopping service – the 4th city to offer this beyond London and New York.” says David Shepherd, Chief Operating Officer – Trading & Managing Director for TOPMAN
Hilton Seskin, Chairman of Next Athleisure comments: “We have partnered with TOPSHOP TOPMAN to create a dynamic Sydney space whilst providing a uniquely British shopping experience. The end result is a match made in heaven for Sydney fashion lovers. TOPSHOP TOPMAN are on a mission to shake up the retail landscape in Sydney, bringing their own style to our incredible city.”
The grand 1,800sqm store, spread across 4 levels showcases the following collections:
- Main Collection
- Dress Up
- Make Up
- Main Collection
- LTD – Sits alongside the main range with an added focus on fit, detail and fabrication. Created with a specific customer in mind that is more influenced by own individual sense of style
- Topman Design
- Lens Designer Collaborations
- AAA – This men’s collection is the epitome of cool and was created to make you look and feel like a rockstar. Sophisticated detailing and specialized fabrics make it a luxurious range with a rebellious edge and has a huge celebrity following
PERSONAL SHOPPING SERVICE
TOPSHOP TOPMAN has always pioneered a first class service, and consumers can look forward to personal service touches in the Sydney store such as by-appointment free personal shoppers, ready to help select the ideal look for any occasion.
Since it launched in 1964, Topshop has become a major style authority and one of fashion’s biggest success stories. Topshop began as Peter Robinson’s Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd. The first standalone Topshop store was opened in 1974.
In 1994, the Topshop flagship store was born, as the brand took over a 90,000 sqft space at London Oxford Circus. It remains there today, and is considered the world’s largest fashion store on the high street, attracting over 200,000 shoppers each week. In April 2009, the first American Topshop store opened its doors in New York.
In 2005, Topshop showed its own in-house designed collection, Unique, as part of the official London Fashion Week schedule. The only high-street brand to show on schedule, Unique’s witty approach to style has made it a first choice for those who like to stay ahead. 2012 will see the tenth anniversary of Topshop’s sponsorship of New Generation, which has nurtured an impressive roster of British talent over many seasons of London Fashion Week.
Topman has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men’s fashion. Driving trends forward while shifting the way men approach shopping, the Brand’s attitude to creating brilliant, affordable and authoritative menswear is second to none.
Born in 1978, Topman is the male equivalent of successful stable-mate; Topshop. With over 210 stores in its native Britain, almost every high street in the country boasts its very own slice of Topman. London’s mega Oxford Circus flagship – one of several chief stores in the major cities throughout the UK – sees over 75,000 pairs of feet storm its two floors every week. The rest of the globe is catching up too. Here’s the math: there are Topman stores in over 70 cities worldwide, stretching across 20 countries while boutiques in America, China, Germany, Belgium and Japan stock the Brand.
As one might suspect, its fashion forwardness continues into cyberspace with transactional website topman.com seeing over 450,000 unique visits per week and current shipping to over 100 countries across the globe.
Follow TOPSHOP TOPMAN…
Facebook: facebook.com/TopshopAustralia and facebook.com/Topman
Twitter: twitter.com/Topshop_AU and twitter.com/TopmanAU