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art, March, Products, Uncategorized


Jim Beam, the world’s no.1 bourbon, pays tribute to the great Aussie icon


Thursday 21st March 2013 As the sun rose on Bondi Beach this morning, there was a slight change in the water temperature, as Jim Beam make history by turning the iconic Bondi Icebergs Pool into the world’s largest ESKY® cooler. The desire to set this record stems from the earliest values of founder Jacob Beam (1770 – 1834) – a pioneer and a man with history-making vision.

Today, Jim Beam is the world’s number one bourbon and make history everyday. What better way to continue the trend than by championing true icons of the Australian lifestyle, Bondi Beach and the ESKY® cooler.

Members of Channel Ten’s Bondi Rescue cast joined Bondi locals and intrigued passers-by this morning to marvel at the new Bondi skyline and unveil the gargantuan structure to the public.

Fred Noe, great-grandson of Jim Beam says, “At Jim Beam we take our bourbon making seriously, we felt the world’s number one bourbon deserved something, and somewhere, special to keep it cold – and where better than the world’s largest ESKY® cooler at Bondi Beach.

“In our family of seven generations of distillers, we don’t just say we’ll make history – we actually do it.” Continues Noe.

The huge structure took days to build and boasts some pretty impressive stats:
· The ESKY® cooler (measuring 36m by 15m) will be filled with approximately 2 million litres of water.
· Over 500 giant ice cubes.
· The giant structure will hold 33 supersized Jim Beam cans (1960mm diameter at a height of 3920mm).
· This ESKY® cooler has been designed to work with the infrastructure of the iconic pool – the water will float the cans, and ice, to the optimal level to give the perception that the giant cans can be easily grabbed.



About sydneysocial

One twenty-something year old girl who has been living in Australia since Jan 2009.


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