you're reading...
April, art, Beauty, Fashion, Mother's Day, Products, Shopping, social, Uncategorized

Fashion Spy** Katie Perry Popping up in Paddington

20130424-115542.jpg

Australian fashion designer Katie Perry’s pop up store opening on Thursday 18th April saw several creative types coming together showcasing their fabulous wares. Sydney Social popped along to check it out.

Excited guests poured into Katie’s gorgeous residence on Paddington’s style mecca William Street to browse her gorgeous autumn collection and other luxury brands such as Swarovski jewellery from Jlili and boutique skincare Pink Hibiscus (a favourite of Jackie O and Bessie Bardot).

Sydney has seen a bit of a surge in the pop up phenomenon over the past few years. Rising rental prices sometimes see empty spaces for a retailer, bar or art gallery to temporarily spring up in. It’s fun for the consumers who constantly have new places to visit and an excellent way for niche retailers, who don’t necessarily want the financial burden of a full time store, to engage new customers, particularly when several retailers come together in one space.

Throughout the evening, Sydney Social enjoyed the sociability of the shopping experience and the friendly atmosphere while we bopped around to the various designers and retailers. We tasted fabulous Italian wine from Sensi Collezione and ate delicious hot canapés (served by equally delicious hot men!).

20130424-115608.jpg

Katie Perry was on hand throughout the night to give style tips and showcase the collection. Her pop up shop will be open every Saturday and individual shopping appointments (and for further one off events).

Other guests included; Steve Clisby (The Voice), Lauren Dawes (The Voice), Adam Dixon (couture bridal designer and next-door neighbour) and Anna Lutkajitis (Skipping Girl). The beautiful flowers and decorations were supplied by Willow and Dune.

20130424-115555.jpg

Sydney Social trivia: brief history of the pop-up shop
‘Vacant’ of Los Angeles was the first company to introduce pop-up retail. In 1999
following a business trip to Tokyo, ‘Vacant’ staff wondered whether consumers would line up to purchase limited edition products from niche retailers.

Once the products were sold out (usually within hours) the store would close until the owner received more products and would then re-open. This led ‘Vacant’ to think about closing the store permanently after the goods were sold, and moving it to another target destination, since consumers were travelling long distances to the niche retailers.

You can check out her online store is http://www.katieperry.com.au. This review was attended and written by Katie Hoskins. href=”https://sydneysocial101.files.wordpress.com/2013/04/20130424-115618.jpg”>20130424-115618.jpg

About Editor

One British girl who wants to live life to the max and make the most of now! This isn't a dress rehearsal!

Discussion

One thought on “Fashion Spy** Katie Perry Popping up in Paddington

  1. Nice blog here! Also your web site loads up fast!

    What host are you using? Can I get your affiliate
    link to your host? I wish my website loaded up as quickly as yours lol

    Posted by hultquist jewellery stockists | May 3, 2013, 2:41 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Echoer – Featured Blogger

Photobucket

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 1,875 other followers

Sydneysocial101 Twitter

Blog Stats

  • 117,016 hits

PINTEREST – It’s gna be big – Trust me :)

Follow Me on Pinterest

Previous Posts

%d bloggers like this: