French women have always been seen in a league of their own when it comes to elegance – they invented chic, their accent alone can turn mens legs turn to jelly and they take the fashion world by storm, so with the launch of the Toi et Moi Sydney’s latest summer collection you can now capture the magic of Parisian style right here Down Under!
Last night, the Parisian-inspired fashion label launched their cool new ‘Une Romance Moderne’ summer and ‘Metropolitain’ Resort 2013 collections at Paddington’s L’etoile Restaurant, owned by ‘My Kitchen Rules’ celebrity chef Manu Feildel.
Set against a romantic leafy backdrop, guests were ushered into the court at the back of the restaurant, decorated with flowers by Ashleigh Stewart for Clemetine Posy, for a sneak peek of the new range. Fancy hor d’oeurves and Jacob’s Creek wine made the rounds, as attendees waited with anticipation for the show to start.
Models sported Bardot-inspired hair, created by Scott Sloan of Sloans of Lane Cove, and took to the catwalk wearing statement dresses with bold print, bright colours that oozed a European style.
Guests were then wished ‘bon apetit’ as they were treated to an intimate candle-lit dinner, and big brown gift boxes were filled with goodies, including a one-off vintage vinyl frame directly from Paris itself!
Toi et Moi first entered the fashion world just over three years ago, and has since evolved from casual T-shirts to a sleek, classic women’s wear which now reaches fashionistas on a global scale, as the brand is available in Australia, New Zealand, Japan and now America – apparently items have been flying off the shelf quicker than you can say ‘oui’!
The owner, and mother of four, Gill Lawrence frequents Paris twice a year, for inspiration and in January the brand celebrated its introduction into superstore Myer.
Coinciding with the event, was the announcement of the launch of Le Super Shop, the online home of Toi et Moi Sydney and the marketplace for other cool, unique French finds, curated by Gill and her French husband, Thierry Lavirotte.
Don’t miss out on the opportunity to get your hands on this über cool collection which infuses French soul with a laid back Aussie twist.
For more information on Le Super Shop visit http://shop.lesupershop.com/
Sydney Social’s roving reporter Jennifer Fletcher attended the launch yesterday.