100 Squared Emerging Designer Market in conjunction with Shop til You Drop and Westfield Sydney are pleased to announce the winner of the Emerging Designer Search as Krystel Davis’ clothing label IXIAH.
IXIAH, a Sydney-based fashion label, is essentially for those with an individualistic spirit, who dare to be different but not necessarily eccentric. The label’s apparel and accessories consist of rare elements including unique bindings and gilded tapestries creating a unique look. The sophisticated tailoring, formed by sharp shoulders, high waists and military styling is contrasted with raw organic elements, creating the signature look that Davis is becoming renown for within her collections.
Shop til You Drop editor Brooke Bickmore was part of the judging panel who selected IXIAH to take out the top prize, “The quality of the entries proved how much untapped design genius exists in this country, and the importance of nurturing fresh talent. IXIAH’s attention to detail really stood out – the mix of hard and soft textures, intricate cut-work and sharply tailored leather ensure every piece is a wardrobe keeper.
“Perfect for our laid-back lifestyle – beautiful, unique clothes you don’t have to think about”
Justin Levy, founder of 100 Squared, echoed Bickmore’s sentiments, “IXIAH is going to be a welcome addition to the 100 Squared portfolio. The design skill shown through the collection is extremely professional and the aesthetic is very on-trend, something that the Westfield Sydney customers will definitely respond to. We felt IXIAH was a deserving winner and can’t wait to watch them grow with this opportunity”.
To herald their entry to 100 Squared, IXIAH is launching in style with an event on Thursday 23rd May, 2013. Between 6pm and 8pm guests will be treated to the unveiling of the new IXIAH Winter Collection, with the chance to purchase pieces for their wardrobe on the night. They can also take advantage of getting style tips for their IXIAH favourites from designer Krystel Davis and enjoy refreshments from Perrier and C Coconut Water, all to a soundtrack set by the Bondi House DJs. Photographers Drew English and Life Without Andy will be present and snapping away on the night. There will also be a $1,000 wardrobe giveaway up for grabs on the night.
IXIAH is available in 100 Squared from Monday the 20th of May until Sunday the16th of June, 2013 with a free-standing space located near the entry to ZARA on Level One of Westfield Sydney. To learn more about IXIAH and check out their designs head to the 100 Squared Facebook page – http://www.facebook.com/100squared
Date:Thursday 23rd May, 2013
Time: 6pm – 8pm
Location:IXIAH @ 100 Squared, Westfield Sydney
Located near the entry to ZARA, Level 1, Westfield Sydney,
Pitt Street Mall, Sydney