Premium Swedish Rekorderlig Cider partnered up with Dark Mofo at this year’s festival, to help celebrate the dark and winter solstice. The opening weekend kicked off with chilly Tasmanian evenings and there was nothing better than warming up with a glass of Winter Cider served mulled-wine style, encouraging cider lovers to relish in Rekorderlig’s ‘Beautifully Swedish’ way of life.
With the bar situated in between MAC 1 and MAC 2, the Rekorderlig Winter Forest was the perfect go-between for visitors who wanted to experience the artistic extravagance, such as Ryoji Ikeda’s SPECTRA and Daniel Boyd’s 100 Million Nights, and for the music lovers who were entertained by epic sets from Australian artists The Presets, Hermitude and DZ Deathrays.
Sydney-based artist, Sam Mitchell-Fin, partnered up with Rekorderlig Cider to create a spectacular light installation, using wood, neon lighting and perspex. In keeping with the Dark Mofo themes, Sam created a unique piece of art that was a twist on the ‘Beautifully Swedish’ Rekorderlig Winter Forrest and a reflection of the beauty and light that can be seen despite the winter’s darkness.
Produced by MONA, the Dark Mofo Festival will continue on until Sunday, 23rd June 2013, celebrating the winter solstice and highlighting the seasonal beauty of Hobart. The core festival activity is based around Hobart’s waterfront – Macquarie Wharf, the Regatta Grounds and Princess Wharf at Salamanca, with satellite events taking place across for other venues throughout Hobart attracting locals and visitors alike. Beautifully Swedish Rekorderlig Cider’s presence throughout Dark Mofo will entice consumers to sample their delicious flavour portfolio, a range that appeals both men and women alike.
Rekorderlig Cider is delighted to be associated with MONA, whose unique position and attributes make it undoubtedly Australia’s leading contemporary art brand. MONA’s new major exhibition, The Red Queen, will underpin the entire festival and will open during Dark Mofo at a MONA till Midnight event on June 18, 2013, continuing until April 21, 2014. Now served at MONA, participants will have the opportunity to enjoy a Rekorderlig Cider after viewing the intriguing exhibition.
“We are delighted to be associated with MONA whose ability to innovate & create the extraordinary makes it a great fit for Rekorderlig Cider. Our Rekorderlig Cider bar combines the light, sound & fire of the festival theme all wrapped up in a Swedish Winter Forest to create a unique experience for consumers to discover our range of flavours & indulge in our Winter Cider which uses a blend of fresh apples, infused with vanilla & cinnamon spice & is being served warm like mulled wine,” says Nikki Langford, Marketing Manager for Rekorderlig Cider.
The inaugural Dark Mofo is the Museum of Old and New Art’s first winter festival, celebrating the dark through large-scale public art, food, music, light and noise, featuring a range of music and art performances, exhibitions, installations and events set within the heart of Tasmania.
Rekorderlig is available in nine flavours including; traditionally refreshing Apple, Pear, Strawberry-Lime, Wild Berries, premium Apple & Blackcurrant, Mango-Raspberry, Orange-Ginger, Winter Cider and the all new Passionfruit, all in 500ml glass bottles.