ULTIMAT VODKA and PATRÓN TEQUILA are excited to announce they are the new official partners for Vogue Fashion’s Night Out. A global Vogue initiative, this one-night shopping extravaganza is held on 5th September, 2013. To celebrate the event, both premium brands will be raising the bar with incredible cocktails, a VIP area and outstanding entertainment.
The drink of choice for any fashionable party this year is ULTIMAT VODKA and PATRÓN TEQUILA. Fashion’s Night Out takes fashion to the streets of Sydney for a one-night celebration of shopping and exclusive one-off events. Enjoy the opportunity to sip on refreshing premium cocktails and savour the delicious flavours during your VIP shopping experience. The unique event will include live runway shows, beauty sessions, exclusive offers and entertainment by some of Australia’s favourite artists.
Vogue Fashion’s Night Out will be officially launched at 4pm at Metro St James, Hyde Park. This proceeding will feature a special guest performance by Oh Land and address from the Right Honourable Lord Mayor of Sydney, Clover Moore. Following this, Fashion’s Night Out will commence with a spotlight of activity occurring throughout the city.
Vogue Fashion’s Night Out is an unprecedented global initiative, created in 2009 to celebrate fashion, restore consumer confidence and boost the industry’s economy during the recession. Fashion’s Night Out is co-hosted by Vogue publications in 27 cities around the US and 15 countries worldwide, including Australia. The event is the perfect synergy for ULTIMAT VODKA and PATRÓN TEQUILA, which are both unique, outstanding premium fashion brands which are renowned globally for sponsoring the hottest parties including The Academy Awards and The Rolling Stone Magazine Awards.
ULTIMAT VODKA is one of the leading premium vodka’s in the world. Created in Poland, it is the only vodka distilled from grains and potato, with the result an unrivalled, truly distinctive, pure spirit that sets the standard for ultra-premium vodkas. Ultimat is distilled four times, then uniquely filtered with pure artisan well water and bottled in a skilfully crafted, elegant, cobalt blue decanter. ULTIMAT VODKA is the ULTIMAT INDULGENCE.
PATRÓN TEQUILA is the number one selling tequila in the world. Employing traditional techniques and modern technology, Patrón has refined and perfected the art of making tequila. PATRÓN TEQUILA features 100% pure Weber blue agave in the premium tequila, harvested, roasted, crushed, distilled and bottled in the hills of Jalisco, Mexico. The Patrón bottle is unique, beautifully designed, handmade and individually numbered, making every bottle a collectible. Vogue Fashion’s Night Out is the annual chance to taste the VIP experience as Sydney’s premier shopping precinct is transformed into a playground of style. Relish in the opportunity to be a part of another incredible worldwide spectacle and enjoy this momentous fashion occasion, proudly partnered by ULTIMAT VODKA and PATRÓN TEQUILA.
The central hub of Vogue Fashion’s Night Out will be The Social Party, located on the 7th floor of David Jones from 5pm. This hot spot at Fashion’s Night Out with be the central focus for designers, Vogue editorial teams and artists who have performed throughout the night on the culture stage. As the official partners, ULTIMAT VODKA and PATRÓN TEQUILA will provide the pivotal element to The Social Party, which will also have live interviews and fashion blogging occurring throughout and Vogue social photographers capturing the buzz of the night.