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Bars, December, nights out, social

Applejack Hospitality Launch ‘SoCal’ in Neutral Bay


Last night Applejack Hospitality, the boutique hospitality group behind Bondi Hardware and The Botanist, launched their third exciting venue ‘SoCal’ with a huge media and celebrity event; where over 180 guests were in attendance. Guests included top media and celebrities such as Lynette Bolton – WAG Nation star and wife of exe Sydney Swan’s player Jude, Luke Hines and Scotty Gooding from My Kitchen Rules, celebrity cook Justine Schofield, singer Sarah De Bono and Rugby League player Mitchell Pearce.

Zac Smart, James Privett, Hamish Watts, Ben Carroll

The balmy summers evening set the scene at the southern Californian inspired restaurant & bar. Guests travelled in style to the event thanks to event partner Uber, the hire car and taxi service company, arriving to DJs spinning laid back beach beats and Del-Martini cocktails, consisting of Ketel One Vodka with Peach Liqueur, fresh lime, peach puree, and a dash of peach bitters.


Beer, wine & sparkling kept guests thirst quenched throughout the evening, and to finish was Tommy’s Margarita – El Jimador Reposado with fresh lime and Agave nectar. Newly appointed Head Chef Zac Smart (formerly from Steele Bar & Grill) has created a menu with a Mexican, North American and seafood emphasis, including Cali-inspired shareplates, taco’s, mini dogs & ceviches.


Guests enjoyed tasters of a selection of these dishes during the event, such as Hawaiian tuna poke on corn tostada, Crab and sopressada empanadas, Refried bean and rice quesadilla, SoCal chilli dogs, Pollo Loco Pinchos – spiced chicken skewers on rice with sauce Mole, and Churros and chocolate sauce for dessert.

SoCal Restaurant & Bar Opening Launch_03.12.13_Neutral Bay_REstebanLaTes...

Renowned designers Luchetti Krelle (of Momofuku Seiobo, Ananas, Hinky Dinks and Sake fame) have truly evoked the laid back, southern Californian sandy vibe and feel at SoCal. The venue has a strong retro chic ambience with bright tonal colours along with unique furniture and design features. The design has taken full advantage of the generous outdoor terrace which has a real San Diago beach bar feel, and there is also a relaxed bar area for a cheeky drink or two, which works in well with the venues 2am License!

SoCal Restaurant & Bar Opening Launch_03.12.13_Neutral Bay_REstebanLaTes...[2]

Applejack Hospitality has proven its ability to create consistently popular, fun and successful venues with The Botanist and Bondi Hardware, and their new venture SoCal is set to follow the same winning formula.

SoCal Restaurant & Bar Opening Launch_03.12.13_Neutral Bay_REstebanLaTes...[1]

About Editor

One British girl who wants to live life to the max and make the most of now! This isn't a dress rehearsal!


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