World’s largest underwear run puts the ‘FUN’ in fundraising for Children’s Tumour Foundation
With Valentine’s Day right around the corner, a surprisingly ‘brief’ fundraising event on Sunday 9th February 2014 will see participants in Sydney, Brisbane and Melbourne take to the city streets in their bedroom best, as they join in the world’s largest organised underwear run, all in the name of an important cause.
Inspired by wildly successful events of the same name taking place simultaneously in 27 US cities,
Cupid’s Undie Run supported by Bonds is a jocular 1.5km jog through the city streets that aims to put the ‘FUN’ in fundraising, helping to raise important funds and increase awareness for the Children’s Tumour Foundation of Australia.
Registrations are now open for the runs in Sydney, Brisbane and Melbourne, which are expected to see more than 2,000 Aussies join nearly 20,000 runners worldwide, as they to take to the streets in various Valentine-themed undie outfits inspired by the event’s motto: “I’m With Cupid.”
Event organiser, Lee Mackie, of the Children’s Tumour Foundation of Australia, said participants were encouraged to raise funds around their involvement in the lead up to the event, emphasising that all money raised would help to provide vital support services and fund research for Neurofibromatosis (NF) in Australia.
Affecting 1 in 3,000 Australians, NF is a genetic condition that causes tumours to grow on nerves throughout the body causing life-limiting, debilitating side effects. There is currently no cure.
“Cupid’s Undie Run is raising much needed funds, but just as importantly, it’s also raising awareness,” Mackie said, adding that the light-hearted and positive tone of the event meant it also acted as a celebration of the good work done by the organisation.
“Our participants love to ‘dress up’ for this event and have a bit of fun with it; guys will shave hearts into their chests, girls will wear wings and tutus – it’s a fun time from beginning to end,” said Mackie.
Local venues including Bungalow 8 in Sydney, The Caxton Hotel in Brisbane and Watermark, at the Docklands in Melbourne, will each host pre and post-race festivities from noon, where undie runners will be able to celebrate their successful fundraising efforts.
Registration includes a race day shirt and costs $40 as of 16 January, increasing to $50 on 2 February, so it pays for participants to register early. Runners can also earn custom Cupid’s undies and VIP Open Bar status by fundraising. Places are limited so early registration is essential. Event and registration details for each city are available at www.cupidsundierun.com.au.
The 2014 Cupid’s Undie Run supported by Bonds and founding sponsor Radio Rentals will be the second time round for Australia, as Brisbane and Melbourne join in the fun following a phenomenal first year event in Sydney.