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Coastal Design Co, the renowned New Zealand luxury outdoor furniture company founded by Jo Eddington, is launching its first flagship Australian showroom in the creative design precinct of Alexandria.

After more than a decade of living in Sydney, Melbourne and Europe, Jo sold her home on Sydney’s Northern Beaches and bought a house on a white sand beach on Waiheke Island back in her native New Zealand. Coastal Design Co was established in 2006 after Jo designed herself an outdoor sofa, which she grew into a full range of stunning outdoor furniture, designed for relaxed living and outdoor entertaining all year round, for home, holiday house or apartment living. Created out of a desire for beautiful and practical outdoor living, Coastal Design Co has evolved into one of New Zealand’s most innovative and successful furniture brands, specialising in New Zealand designed indoor and outdoor collections, as well as a range of imported exclusive European brands featuring outdoor kitchens, heating and beautiful illuminated pots from Italy.

Seizing the opportunity to expand her business into export markets, and a desire to return to Sydney to live, Jo drove the 2014 launch of Coastal Design’s first Australian showroom, in Alexandria, Sydney’s exciting design hub. Close to 300m2 of ground floor showroom, located opposite The Grounds, incorporates a superb outdoor deck area, allowing Jo to showcase her New Zealand and Australian designed outdoor collections to customers and interior designers alike.

Jo’s collections are manufactured to strict quality standards using specialty marine grade materials sourced from the highest quality suppliers worldwide, including Sunbrella TM premium outdoor fabrics, Batyline textilene and 304 EP Stainless Steel, ensuring the products are built to weather the tough Australian and New Zealand conditions.

Complimenting Jo’s own innovative designs are exclusive imported European brands, the newest to market being VITEO, which is a Red Dot award winning, high end, contemporary brand of outdoor furniture and outdoor kitchens designed and made in Austria. VITEO is exclusive to Coastal Design Co in Australia and New Zealand.

In addition to outdoor sofas and dining collections, Jo stocks a range of accessories to compliment any outdoor living area including Infratech outdoor heating from Germany, a beautiful new range of organic hand-made soy candles, sumptuous faux fur throws, exclusive Nick Radford New Zealand made outdoor rugs and COAST NZ Marine Bean Bags and luxury travel collection.

Coastal Design Co furniture is luxurious yet practical, and is designed for Australian living. It offers the ultimate in superior outdoor comfort, aesthetic design and value.

About Editor

One British girl who wants to live life to the max and make the most of now! This isn't a dress rehearsal!


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