Last night Parched March, Sydney’s only month-long celebration of bar culture in support of Animal Welfare League NSW relaunched as BARS MARCHfor its fifth year! The new name says it all: a whole month of responsible drinking of fabulous cocktails in great bars – for a good cause. The launch was held at Café del Mar Sydney, with a huge event for over 300 guests, including top media, the bar industry, and pet pooches such as Fashion Dog and Oscar & Frank from the trendy optical brand. Celebrities who attended included Dr Katrina Warren, Miss World Australia Erin Holland, Wade Osborn and Cameron Laing from Amy Meredith, Tim Robards and girlfriend Anna Heinrich from The Bachelor Australia, Richard Wilkins from the Today show, and TV personality David Whitehill.
BARS MARCH partner Suntory provided a selection of amazing cocktails for guests, including the Russian Mule made with Russian Standard Original Vodka; the Side Car which consists of Remy Martin VSOP, Cointreau and lemon juice; and the Midori Fizz which mixes Russian Standard Vodka, Midori, soda and lime. Delicious Mediterranean-inspired canapés were provided by Café del Mar Head Chef Ben Fitton and Brand Ambassador Miguel Maestre such as Chermoula crusted chicken, rouille and endive, Watermelon, Persian fetta and jamon serrano, Rock oysters with lemon sandwiches, and Padron peppers, pink salt and cumin. A live art show by the incredibly talented Mambo artists kept guest entertained throughout the evening, along with a photo booth provided by JL Images.
BARS MARCH name has changed but all the favourite events are back, including Mr CBD, the Pets at the Pub series and special cocktails at bars all over Sydney, from major venue groups to funky little hotspots. More than 80 Sydney bars will be mixing up special cocktails throughout the month of March, and a bevy of celebrities, including the very cool Mambo artists, animal-loving garden guru Jamie Durie and media vet Dr Katrina Warren will be joining the fun.
During BARS MARCH you can show your support by visiting participating venues and buying a BARS MARCH charity cocktail, attending fundraising events and taking part in social media competitions. Highlights for 2014 include:
March 16th 2014: Puppy Prom at The Alexandria Hotel 1pm-4pm. Think Pretty in Pink, Grease or even Carrie … with four legs! It’s time for prom doggie style as Sydney’s biggest beer garden welcomes everyone and their pooch pals to the waggiest school dance ever. With canine corsages, prom photos, and prizes for talent and looks, this is the prom where no-one’s without a date, because everyone can bring a best friend.
March 20th 2014: Mr CBD at The Argyle top floor 6.30pm- 10pm. It’s back! The annual search for Sydney’s Hottest Man in a Suit returns – with extra sizzle. At this grand finale our six finalists will strut their stuff while the audience bid for dates and to decide the winner. Money talks – so bid up big and know that you’re flirting for a very good cause: Animal Welfare League NSW.
In the name of furry, charitable fun, BARS MARCH 2014 will be the biggest celebration yet of Sydney’s top-notch bar culture. We’ll drink to that!www.barsmarch.com