The other side of the fence… My client Schwarzkopf unveiled its collaboration with international supermodel Claudia Schiffer at Water Bar in Sydney last night!
As you know I get to attend some amazing events through Sydney Social 101, but you might not know that I also work in PR by day! Last night was my turn to work on the event behind the scenes for one of my lovely clients. It was a great event and fantastic to catch up with everyone – it also brought home all the hard work that does go on pre and post event to make it a success!
Guests in attendance included: Kate Peck, Tess Woolcock, Alexa Towery, Bree Robertson, Dr Nikki Goldstein, Simon Hancock, Viola Kumanji. There was also an exclusive set by The Faders and a hidden $3,000 diamond
Blue Hotel was the stunning venue for the launch of Schwarzkopf’s Essence ULTÎME and Blonde ULTÎME – an exclusive collaboration with international supermodel and beauty icon Claudia Schiffer.
The VIP attendees included: VJ & Model- Kate Peck, TV Presenter- Tess Woolcock and Actress- Tessa De Josselin, Socialite- Simon Hancock, Model- Viola Kumanji
Guests, arrived at the stunning venue across a ‘pearl’ carpet and were treated to an exclusive set by The Faders.
Pommery Champagne provided the sparkle for the evening as the crowd of Sydney VIPs enjoyed a selection of delicious pearl and diamond inspired canapés which included: Lamb Loin & Eggplant Mash with Pomegranate, Apple & Pear Kimchi and mouth watering Chicken Dumplings. Continuing the opulent theme of the evening, the canapés culminated in an exotic desert that consisted of pomegranate panacotta topped with passion fruit and gold flakes.
The evening climaxed as eight gorgeous models, showcasing the new Essence ULTÎME andBlonde ULTÎME range, took centre stage within a Vanity Fair-style vignette. Each girl styled by Lores, illustrated with poise and elegance the stunning collection of colours and care products developed by Schwarzkopf and the iconic Claudia Schiffer.
The Faders provided the soundtrack to the evening with an exclusive set setting the tone for an playful evening.
To mark the conclusion of the show-stopping event, each guest departed with exclusive ULTIME product and a jewelry box, one of which containing a $3,000 diamond provided by Max Diamonds.
The event was in celebration of Schwarzkopf’s brand new ULTIME hair cosmetic range, which features five high-performing lines of hair care products and nine beautiful blonde shades. This salute to the pearl inspired range, combines the insider know-how of one of the world’s most successful supermodels with the hair expertise of Schwarzkopf, the ULTÎME collection pioneers celebrity co-development within the hair cosmetic market.